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An auto insurance company whose humble beginnings were just focused on rural farmers, and have now become one of the largest insurance companies in the business.


Nationwide insurance is currently based out of Ohio, and started off in the business of auto insurance by focusing on rural farmers. Its agrarian focus began back in 1925, when Nationwide was first established, and they didn’t branch out from that line of customers for another 30 years. In fact, Nationwide was originally known as Farm Bureau Mutual Automobile Insurance Company, and kept that name for its first 30 years of existence as well.

From its Midwest origins Nationwide began its expansion towards the East Coast, before making its way out West, and once it moved away from its agricultural beginnings, Nationwide began offering a wide variety of insurance needs to urban areas. Zooming away from the farmlands, and into the hearts of thriving cities, opened this company up to an interesting sponsorship in 2008, with the famous Dale Earnhardt Jr. For those not in the know, Dale is one of them most famous race car drivers in the USA. Even after retiring from racing, Mr. Earnhardt Jr. still acts as a spokesman for Nationwide

With its 40-story base in Columbus, Ohio, the largest building in the center of Ohio, Nationwide has become a dominating force in the insurance and financial service around the world. The company itself is estimated to have assets worth over $158 billion dollars.

From a study completed on customer overall satisfaction in regards to having Nationwide coverage, 60% of the people involved in the study said that they would recommend Nationwide insurance to others. That’s a more than 50% marker in regards to customer satisfaction around customer service, how claims have been handled, and how quickly the process was expedited.

Driver Average Rate
25-year-old female $2,159
25-year-old male $2,313
35-year-old female $1,755
35-year-old male $1,774
60-year-old female $1,535
60-year-old male $1,649

Nationwide Pros And Cons


  • Has some of the lowest rates available in regards to drivers with poor, or no, credit.
  • Only a slight increase in rates for drivers that drive a high number of miles per year.


  • The rates are costly for younger drivers
  • Has some of the lowest rankings for the value it gives according to some studies
  • One of the more expensive auto insurance providers out there

Nationwide Coverage

Nationwide offers a few programs and coverages that not all insurance companies offer. It’s worth reviewing when you’re looking into buying auto insurance.

  • Classic Car coverage is something that Nationwide offers.
  • SmartRide is a program that Nationwide offers for safe driving if a driver is willing to have a device installed on their car that will track their driving behavior.
  • New Buyers are able to apply a $500 credit towards a new car utilizing Nationwide’s BonusDrive program.
  • Rental Car Reimbursement applies to the cost endured by a motorist for renting a car while their car is being fixed, after an automobile accident.
  • Gap Insurance covers the remaining balance between the car’s value and what you still owe on it, so that the person covered isn’t left with a monetary loss for the overall value of their car.

Annual Mileage

Average Rate
6,000 miles $1,848
12,000 miles $1,864

Standard Coverage

  • Full Coverage which will include all of the individual coverage below.
  • Liability Coverage for any possible damage you as a driver might cause to other people, or their property.
  • Medical Reimbursement covers your medical bills for you and your family that occur from an automobile accident
  • Comprehensive Coverage in case your car receives damage from experiences that don’t involve you driving.
Coverage Type Average Rate
Low $1,861
Medium $1,864
High $1,892

Car Insurance Rates

Like most auto insurance companies, Nationwide’s rates differ greatly when you factor in ages and gender. When taking an average group of 25-year-old men and women, 35-year-old men and women, and 60-year-old men and women, all with clean driving records, as a test group, we discovered fairly vast differences in pricing. There’s around a $670 gap between the youngest and oldest males of our study, and around a $625 gap between the youngest and oldest females. This made Nationwide one of the more expensive insurances for young men and women.

In regards to Nationwide customers that drove an average of at least 6,000 miles were charged around $1,849, and customers that drove at least twice that only paid an extra $15 more. This comes to a smaller increase than most other insurers, but Nationwide’s rates are higher in general, meaning that their competitors still averaged out to around $600 less than Nationwide in an overall study.

Using a study of the overall level of coverage that Nationwide offers, we identified the price differential between them, and estimated the value accordingly. Low coverage averaged out to around $1,861.06, medium coverage came to around $1863.82, and high coverage came to $1,892.07. Since fixes like auto repairs of almost any kind can cause a massive amount of debt, along with any legal fees, and medical expenses, an added $2.60 a month to get the high coverage can really end up being the worthwhile choice in case of a minor accident.

For the next part of the determination of Nationwide’s coverage, we studied the discounts given for good credit. On average people paid around $1,847 when they had good credit, and paid $2,139 when they had decent credit. Unfortunately, those with the poorest credit have to pay $2,549. This is a common thread for people with poor credit, and unfortunate, but going into the search for your auto insurance with this knowledge will keep you from the unexpected disappointment.

One factor that will always pay off is maintaining a good driving record. Drivers with a clean driving record paid $1,864 a year using Nationwide, and those with a single speeding ticket paid $2,263 a year. If a driver has one accident on their record they paid an average of $2,766, and those with a DUI on their record paid the highest at $4,011. In comparison with companies like Progressive, USAA, and American Family, Nationwide’s rates were double these other insurance rates.

Car Insurance Discounts

Nationwide offers a number of discounts for their customers, which are worth going over to receive as many as possible.

  • Anti-Theft Devices being installed on your car will help reduce your premium.
  • Defensive Driving Course training will help in lowering your premium.
  • Good Grades will help lower insurance premiums for any students maintaining a “B” average.
  • Organization Affiliation with different organizations that Nationwide also supports can lower your premiums.
  • Auto-pay will grant customers a discount when you set-up your payments to be made automatically.
  • SmartRide is a performance program that allows for drivers to have a monitoring device put on their car to track their driving behavior, granting higher discounts to a Nationwide customer with positive driving habits.

Nationwide Insurance Vs. Competitors

For some contrast and comparison, here are three of the top auto insurance companies out there competing with Nationwide:

Allstate Vs. Nationwide: To give one more comparison of rates, we used Allstate insurance as the last example. Allstate had the smallest difference in comparing rates, but still came out ahead against Nationwide, ranging between $145-$800 savings over Nationwide.

Here is a list of annual rates for 9 of the most well-known auto insurance companies, from lowest to highest average annual rates:

  • USAA $885
  • Travelers $1,267
  • Progressive $1,373
  • American Family $1,391
  • Farmers $1,682
  • Nationwide $1,864
  • Allstate $1,880
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